Last week, the Seattle Times reported that real estate agents are turning to social media to lure buyers instead of traditional methods.
Some stunning new stats from the NAR’s Profile of Home Buyers and Sellers:
- 89% of buyers surf the web to find a house (I’ve seen estimates as high as 92%)
- ONLY 45% attended open houses
- A mere 36% looked at print ads
Could it be that virtual tours will replace open houses? Certainly that means that presentation is more important than ever – at least in the initial stages of capturing buyers.
Along with Google, Twitter and Facebook, real estate agents could do well to consider focusing their marketing dollars more on staging and internet presence, and less on paper flyers and open houses.
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